Senior Digital Media Manager

We are looking for a Senior Digital Media Manager to join our Asda partnership and be responsible for building our next-generation digital media propositions so that we increase revenue, improve client satisfaction, and, most importantly, improve the experience of Asda's customers. This role drives best-in-class digital media propositions that will ultimately grow revenues for LS Eleven and Asda. Utilising data and technology, this role will work across teams internally and with technology partners to generate demand from advertisers, both supplier brands and non-endemic brands, on & offsite.

You will be the driving force to execute and implement new digital capabilities on both the Asda website and the wider digital infrastructure, develop strong relationships with a variety of internal and external senior stakeholders for this to happen, as well as work closely with our client and campaign teams to understand the wants and needs of Asda's supplier base.

Why SMG?

We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it's because of this that we've been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years., We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

• Develop our digital proposition, both on & offsite, and Partners-for-Growth propositions. You'll be responsible for what our digital proposition looks like, the pricing models we adopt, the delivery and execution methodologies, and how we measure and report on all activity.


• Review our current proposition and benchmark it against the leading RMNs globally, identifying gaps in our inventory and opportunities to leapfrog our competitors.


• Where we need to invest in technology and/or processes, you'll build the business case and lead the discussions at relevant Asda forums to secure necessary investments. You'll manage the pricing of our propositions, balancing competitiveness with profit and ensuring that advertisers are hitting their objectives with a strong Return On Advertising Spend (ROAS).


• Own the process between Marketing, Commercial, Partners, and Suppliers ensuring lead times are balanced between Asda capacity and Manufacturers' desires.


• Have oversight of selecting and managing execution partners to ensure value for money, overall compliance, and speed of execution.


• Have joint accountability for delivering the digital media revenue targets and be seen as an expert by our clients, speaking at events and writing in the trade press.


• Lead the upskilling of the Asda team on the future direction of retail media, arming them with the tools and capabilities of connected commerce.


The process

• We will invite you to a first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why you're interested in working with us.



• There will be a second interview which will last a little longer, and involve some form of task to showcase your ability to do the role.



• We then invite you to a meet & greet which is an opportunity for you to meet the team you'll be joining and ask them questions about the role and wider business.


Helping you shine

We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on careers@smg.team.

SMG are proud to be an equal opportunities employer

We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.

Our full data retention policy can be found here. Got questions? Take a look at our FAQ's here.
You must create an Indeed account before continuing to the company website to apply


• Level & Responsibility: This role is at a Senior Manager level or equivalent and has responsibility over the planning and execution of monetisation initiatives and strategy that will ensure maximising revenue KPIs within the Asda business


• Salary: £60,000+ per annum, depending on experience, and a 10% discretionary bonus


• Location & Hybrid Working: Leeds, a minimum of 2 days in the office per week, The ability to work with multiple senior stakeholders (internal and external) to deliver the Asda new media and insight roadmap.


• A proven track record of delivering strong results in a fast-paced, challenging environment.


• Experience in a client or customer-facing role with strong influencing skills.


• The ability to juggle and deliver multiple projects at one time, with the competence to pivot quickly based on the needs and wants of the business.


• Aptitude to independently research and become a subject matter expert on new retail media channels or technology.


• The ability to handle ambiguity and the demands that come with regularly setting up and launching something new.


• Strong commercial guile with previous experience building/working in an existing retail media network is ideal but not essential.
  
  3.6 out of 5

Leeds LS1
Hybrid work
From £60,000 a year, We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...

Generous discretionary bonus scheme

️ £1,800 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

£500 yearly "Uni Fund" towards learning and development

Free headspace subscription

4pm Friday finishes all year round

Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year