Senior CRM Manager - 12 Month Ftc

We're expanding our team and seeking a Senior CRM Manager to help drive our mission of empowering customers to live happier, healthier lives.

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities., As the Senior CRM Manager, you will lead our CRM initiatives, overseeing strategy and communication across all channels to enhance customer relationships and drive significant business growth. You will play a pivotal role in our customer engagement efforts, driving retention and maximising customer lifetime value.,

• Lead the CRM team to define and implement comprehensive CRM strategies that align with our business goals.


• Develop and execute a multi-channel contact strategy to optimise customer engagement, revenue, and retention.


• Design personalised customer lifecycle journeys and automated campaigns to increase Customer Lifetime Value.


• Manage strategic partnerships with external CRM agencies and collaborate with internal teams.


• Translate data insights into actionable CRM campaigns that meet both business and customer objectives.


• Oversee customer marketing communications, including content and contact strategies.


• Act as the business lead for CRM Martech solutions, promoting personalisation and efficiency.


• Manage the annual CRM budget, ensuring effective expenditure and maximising ROI.
  
  Extensive CRM experience with high-profile, multi-channel consumer brands.


• Proven track record in designing and implementing successful CRM campaigns.


• Strong leadership skills, capable of driving team performance and development.


• Excellent stakeholder management and influencing skills at senior levels.


• Solid analytical capabilities with a creative approach to marketing.


• In-depth knowledge of GDPR and related compliance in CRM/email marketing.
  
  H&B Employee Discount - 25%


• Bonus


• Pension company contribution


• 33 Days Holiday per year (Inclusive of bank holidays)


• Private Medical Care


• Exclusive benefits, free advice and savings from a range of retailers and providers


• Electric Car Scheme


We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.