Digital Marketing Web Analyst

This role will give you the opportunity to play a key role in providing the National Trust with reporting and analysis of online activity.

You'll work as part of team who are responsible for implementing and progressing web analytics solutions to ensure the National Trust is working from robust data

What it's like to work here:We're bigger than you think, we're more complicated than we appear and we're larger scale than you'd imagine. We've got passionate people in all our teams, and we've got so much more we want to achieve. We're for everyone, for ever and we really mean that.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing:Joining the Digital Marketing Team, you'll navigate our analytics tools and pull reports, providing actionable insight of our marketing channels, to show the effectiveness of our marketing campaigns. You'll be interpreting complex data and communicating your findings with stakeholders across the Trust.

This is a wide-reaching role as you'll have key relationships with the Digital team, Campaigns team, Senior Marketing Agency team, Marketing Planning team, Programme Leads and IT.

We work with a range of analytics tools and, while we don't expect you to know all of these, you'll be eager to learn and become an expert in all things analytics.

Who we're looking forYou can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role.

• An understanding of online analytics tools such as Google Analytics or Adobe Analytics


• Great attention to detail along with analytical skills and using Excel to compile and analyse figures/statistics to inform decisions


• Knowledge of online marketing channels (search, both paid & organic, email, affiliates, display, social media etc.)


• Understanding of e-commerce and online transactions


• The ability to think logically to design elegant, effective solutions within a complex landscape and able to present and communicate statistics


• Experience of working as part of a team with the ability to share learn and inspire ideas and teach others
  
  The packageThe National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.


• Substantial pension scheme of up to 10% basic salary



• Free entry to National Trust places for you, a guest and your children (under 18)



• Tax-free childcare scheme



• Rental deposit loan scheme



• Season ticket loan



• EV car lease scheme



• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts



• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.



• Flexible working whenever possible



• Employee assistance programme



• Free parking at most Trust places


Requirements :Compliance.Eligibility to Work in the UK
Permanent f/t (37.5 hrs pw)