B2B Marketing Manager

Working within a diverse, high-energy team, the B2B Marketing Manager is responsible for leading and contributing to projects that drive revenue and growth across the Marshall portfolio of businesses.

This high-impact role will work across all company functions and, interact with customers and suppliers as well as employees.

Your responsibilities in this role of B2B Marketing Manager include :

• Collaborating with key stakeholders to identify opportunities to promote the Marshall brand to existing and potential new customers utilising a broad marketing mix across a variety of market sectors.


• To create compelling content that drives traffic and engagement across Marshall's portfolio of digital platforms.


• Managing marketing efforts for brand position and awareness, lead generation, web site development and content curation / creation, as well as sales and event collateral.


You will do this by :

• Developing and executing B2B / B2G marketing plans that may include email campaigns, participation in industry (and internal) conferences and events, webinars, and website / social media updates


• Creating impactful multi-media campaigns that tell the Marshall story, promote its range of products and services or demonstrate our thought leadership position in our chosen markets.


• Ensuring the consistency of all messaging, branding, and content, marketing materials


• Performing industry and competitive analysis to inform the sales process and help brand positioning


• Coordinating and monitoring ongoing tracking and reporting on B2B marketing initiatives


• Working with group PR lead to identify opportunities for positive press coverage and speaking opportunities
  
  Bachelor's Degree or equivalent and experience in B2B marketing / Communication


• Proven track record managing marketing campaigns from concept to ROI analysis


• Ability to identify a story and create world class written content


• SEO, Google Analytics and Google Ad Word expertise


• Excellent communication skills


• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions


• An internal drive to continuously hit goals and deadlines - a proactive mentality with the curiosity and desire to learn.


• Proven organisational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail


• Proficient computer skills in MS Office including Word and Excel and PowerPoint.


• Must be very comfortable with continuously changing opportunities and priorities


• Expertise within Social Media


This position requires a candidate who possesses a blend of strategy, technical, creative, analytic and project management expertise.


• Competitive salary and remuneration package including, 27 days holiday, pension contributions matched up to 9%,


• Flexible working with some opportunity for hybrid working ideally 4 days onsite in Cambridge


• Marshall, an independent, family-owned British company, proudly helping our customers move forwards since 1909, Private medical insurance


• Extensive flexible benefit program including Cycle to Work


• Life assurance at 4x basic salary


• Enhanced parental leave and pay


• Paid volunteering leave


• Access to industry leading wellbeing resources and tools