Marketing Coordinator, Regional Marketing, UKI

As a member of the UKI Marketing team, you will be involved in a variety of projects working alongside the Marketing Manager and sales teams to help achieve business targets and contribute to Clinisys' overall success. You will learn how to identify and anticipate the needs and wants of the laboratory informatics market, assisting in fulfilling marketing strategies, developing campaigns that create and nurture leads, and executing world-class customer summits and other customer events.,

• Work with and follow the guidance of the Marketing Manager, UKI and Chief Marketing Officer


• Campaign management / support


• Lead generation, nurture and management


• Work with the Digital Marketing team to coordinate management of social media pipeline and production of monthly stats reports (UKI)


• Events co-ordination and support (virtual and F2F)


• Support for annual UKI Customer Summit


• Support for product launches o Customer communication plans


• o Production of multiple Go To Market product literature


• Input into the design of company advertisements, banner stands, product brochures and other marketing literature. Work with Clinisys Graphic Designer and inputting into the creative process


• Inter department liaison with key stakeholders - Sales, Business Support, Product Management, Delivery


• Production of press releases, blogs and insights; Liaison with our PR agency


• Periodically update the website following direction from the Marketing Manager, UKI


• Collation of monthly website, news analysis and reports


• Maintain brand guidelines and disseminate brand awareness throughout the company


• Management of customer CRM database (HubSpot) and marketing ERP support


• Provide periodical reports as requested by the Marketing Manager, UKI


• Gather, collate and store all necessary client, competitor and market research and intelligence


• Input into the development and enhancement of Marketing document repositories


• Maintain a schedule of document version control in line with quality processes to ensure all marketing literature and templates are maintained to the highest quality possible
  
  The role requires excellent communication and interpersonal skills - via email, telephone, virtual meetings, and in-person meetings. You'll need to be motivated and be able to meet tight deadlines consistently as well as maintain high quality standards through attention to detail., BA degree in Marketing, English, Business or Media (desirable)


• Knowledge of website analytics tools (e.g., Google Analytics and others)


• Expertise with HubSpot CRM platform (essential)


• Experience of organising and running events


• Knowledge of configuring and managing event app


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• Experience of social media and strategy


• Competent user of Microsoft Office software with some knowledge of Adobe products


• Experience of managing successful lead generating marketing campaigns


• Excellent content writing skills (SEO, reports, briefs)


• Can-do attitude


• Strong time management skills


• A good team player


• Analytical mindset
  
  Clinisys is a global provider of intelligent diagnostic informatics solutions and expertise designed to redefine the modern laboratory, across healthcare, life sciences, and public health. Millions of diagnostic results and data insights are generated every day using Clinisys' platform and cloudbased solutions in over 4,000 laboratories across 39 countries. Our 1,450+ expert professionals, headquartered in Woking, UK and Tucson, Arizona, have a shared mission to enhance the effectiveness of diagnostic workflows in any laboratory or testing environment and keep citizens and communities healthier and safer.


Clinisys continues to grow as we build on our successes and expand the current solutions portfolio and customer footprint. In line with this growth, marketing is playing a key role, with investment in senior marketing leadership, adoption of best practices and implementation of the latest innovations.

Our journey and marketing investment continues. We seek a talented Marketing Coordinator to join our UK and Ireland Marketing function. Reporting to the UKI Marketing Manager, the role will be part of small and agile marketing team and cover a wide variety of marketing responsibilities, working with marketing colleagues across the globe. This is a fantastic opportunity for a marketer to develop and mature their expertise in the B2B healthtech sector, a sector that continues to innovate and grow. You will be supported by a small, friendly but experienced team.