Digital Marketing Apprentice

As a Digital Marketing Apprentice, you will help planning, developing, creating and evaluating content for Liverpool Biennial. Tasks will include but are not limited to:

• Contributing new and creative ideas including for our current projects and events, LB2025 and our online shop


• Supporting the Digital Content and Marketing Officer with researching, planning and developing content ideas


• Supporting Liverpool Biennial's digital marketing strategy including working on social media, website, blog, SEO improvements and more


• Driving traffic to LB web pages


• Developing engaging online content including videos, graphics, and written copy


• Uploading and editing content on LB website


• Measuring and reporting performance of content and digital marketing campaigns, assessing against goals, using relevant sites such as Google Analytics


• Keeping abreast of new social media sites, technologies, and digital marketing trends and insights; implementing these new technologies and insights in developing campaigns, Marketing and Content:


• Support the Marketing and Communications team with the creation and implementation of major marketing and fundraising campaigns (in both the UK and key international markets)


• Support on the delivery of high-performing, audience-focused content for Liverpool Biennial 2025 and our year-round programme of projects, exhibitions, and events where appropriate


• Work closely with the Digital Content and Marketing Officer to drive engagement across digital platforms, supporting on ideas for content creation for all Liverpool Biennial owned social media channels


• Write, source, and edit effective marketing copy for various platforms and audiences and contribute to the research and production of highly engaging written and visual content for the website, social media, monthly newsletter and other online projects


• Support on devising campaign angles and strategies, overseen by the Marketing and Communications Manager


• Support on the management of Google Ads


• Support on the drafting of content for our printed festival guide


Research and analysis:

• Support the Digital Content and Marketing Officer on reviewing campaign outputs and collating and circulating updates


• Support the effective roll-out of audience research and evaluation projects, including survey set-up and distribution


• Support on keyword research and improvements to our website SEO


Other duties:

• Help to maintain day to day relationships with Biennial departments to ensure effective internal communications and optimal collaborative working and content sharing


• Provide day-to-day administrative support to the marketing team, including but not limited to the sourcing and distribution of images and monitoring shared inboxes


• Provide copyediting and proofreading support where needed


• Occasional support on the planning and implementation of events in key cities (Liverpool, London, etc.)


• Work occasional evenings and weekends as necessary, particularly during the festival period (7 June 2025 - 14 September 2025) taking this as Time Off in Lieu (to be agreed in advance with the Marketing and Communications Manager).


• Any other duties which may be from time to time allocated, in line with the nature and responsibility level of the post.
  
  A cultural enthusiast, with a passion for the work of arts organisations such as Liverpool Biennial


• Excellent verbal and written communication skills


• A keen interest in digital marketing


• Commitment to equality, diversity, and inclusion and experience of engaging or working with a variety of people with different lived experiences to yourself


• Self-motivated and proactive approach but equally able to work with a team/other colleagues


• Commitment to environmental sustainability


• Highly organised with excellent attention to detail


• Positive attitude and friendly, persuasive manner


• Basic IT skills (Microsoft Excell, Word, Outlook) and some knowledge of content management systems, (e.g., WordPress, Later and Google Analytics).


Entry requirements

• A-C (4-9) English and Maths at GCSE or equivalent


• A passion for social media and digital content!, You apply on The Juice Academy website, filling in the written application form to the best of your ability, paying attention to spelling, grammar and punctuation. Successful candidates will be invited to a second stage, where you will complete several assessments, including Maths & English. If these results are successful, your application will be sent to the employer who will shortlist for interviews. If your interview is successful, you will be expected to start in the workplace in July. Please mark clearly on your application if you will be unavailable to start on this date and we will consider you for future selection days.
  
  Liverpool Biennial is a visual arts organisation and a platform for commissioning and presenting ground-breaking and powerful contemporary art.


The organisation stands for positive change and has been transforming the city of Liverpool through public art commissions, learning projects, talent development programmes, and a legacy of Biennial exhibitions for over 25 years.

Every two years the Liverpool Biennial festival brings together international artists, arts professionals, communities and audiences to experience exhibitions across the city, alongside a hybrid programme of talks, performances and events. Since being formed in 1998 we have commissioned 392 new artworks, presented work by over 560 leading artists, delivered 34 collaborative neighbourhood projects, and received over 50 million visits.

Diversity and inclusion are core values at Liverpool Biennial and our aim is for the organisation to represent today's society. We welcome applications from all sectors of the community, especially from those who are currently underrepresented in our organisation and the wider arts sector including applications from people of colour, Black, Asian and global majority groups, Disabled people, people who identify as being LGBTQIA+ people and individuals living with disabilities., The Juice Academy is a digital marketing Academy based in Castlefield, Manchester. They train up to 80 apprentices a year, whilst the apprentices work with businesses around the North West (and sometimes further afield!). The training is delivered by industry professionals from their sister company, Tangerine Communications. The Juice Academy training sessions are a hybrid of face-to-face learning within the academy in Castlefield, and online delivery via Zoom. Apprentices will also receive the on the job training in the workplace. The final three months of the course will be the 'assessment period' during which apprentices are expected to produce a portfolio of work and complete a series of assessments. Full digital marketing training to be provided on-the-job and off-the-job. The Juice Academy partner with Apprentify, who support apprentices in the workplace through development coaching., Digital Marketing is one of the fastest-growing sectors in the UK, so prospects upon completion are very promising with industry experience and a qualification under your belt. Job titles include, but are not limited to

Holidays - Holiday entitlement is 25 days between 1 April - 31 March each year. For this employment this will be July 2024 to March 2025 19 days and April 2025- September 2025 being 12.5 days. Additionally, the office is closed between Christmas and New Year

Notice - One Month

Additional Benefits - Employee Assistance Programme with mental health support and wellbeing check ins. There is a team seasonal activity/ celebration before the Christmas holidays and a team building day. There is a fully equipped kitchen on site. Office kitchen has an oven, microwave and toaster and free tea and coffee.

Travel costs (train 2nd class) from Liverpool to Manchester for training days at The Juice Academy will be reimbursed for two days each month upon receipts of tickets.,
• Please note: For the first year, you will be paid a minimum salary of £14,000 - £18,000 depending on age (18-25-year-old £14,000. Over 25-year-old £18,000). Thereafter, your pay will be increased to the National Living Wage regardless of age. All salaries are set at the employers' discretion; however, this will be the minimum you will receive.