Deputy Attraction Manager

Dwr Cymru Cyf

Deputy Attraction Manager

£50937

Dwr Cymru Cyf, Thornhill, Caerdydd - Cardiff

  • Full time
  • Permanent
  • Onsite working

Posted 2 weeks ago, 14 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 78272a335c5c478894b5adcf8bf84bac

Full Job Description

You will help develop a business plan to ensure ongoing growth, success and sustainability. A key part of your role will be to increase revenue and improve profitability, through business efficiency, innovation and effective marketing, whilst preserving a customer and environment focused ethos. You will have commercial accountability for your own budgets and deliver the highest quality of visitor experience through the effective leadership and development of your team. Duties include:

1. Ensuring a consistently high quality visitor experience through the development of commercial activities, environmental management and enforcement of byelaws, balancing our access, recreation, conservation and education responsibilities
2. Leadership and management of a team of highly motivated permanent and seasonal employees and volunteers to achieve KPIs & deliver an exceptional customer service at all times.
3. Lead the development of an annual events programme to grow visitors and revenue, and delivery of the programme to exceed budget
4. Supporting the development and implementation of a marketing communications plan using a range of media, including updating social media and website platforms to grow awareness, drive footfall and commercial revenue streams
5. Engaging with the local community, groups, schools and colleges in order to build relationships and possible revenue streams.
6. Ensure the highest possible site presentation standards through internal workforce engaging contractors when required.
7. Protecting and enhancing the site ecology taking an adaptive approach to site management through implementation of LEMP; and delivery Biodiversity Plan commitments
8. Managing Health and Safety in line with DCWW procedures (for both internal and external customers )
9. As DCWW's local representative, developing and building positive existing and new relationships inside and beyond the company at all levels.
10. Ensuring as a business we are compliant through training and development, legislation and that we meet our social and corporate responsibilities & companywide procedures.
11. Being part of the Duty Manager rota responsible for the safe and efficient operation of the entire site.
12. Support at other Visitor Attraction sites when required and as part of ongoing career development

Who you'll work with

Internal

  • Head of Visitor Attraction Operations

  • Head of Visitor Attraction Strategy

  • Marketing and Communications

  • Fundraising Manager

  • Volunteering Manager

  • H&S & Dam Safety

  • Environment team

  • HR & Finance teams

  • Estates and Legal Department

  • Facilities management team

  • Any DCWW group using the VC as a meeting venue


  • External

  • Local community & visitors

  • Volunteers and volunteer groups

  • Welsh Government, Local Authorities, and other regulatory bodies

  • Visit Wales, regional tourism networks and businesses

  • Planning authorities

  • NRW & Conservation Groups

  • Ecologists and survey teams

  • Event organisers

  • Contractors

  • Media

    Knowledge, Skills and Experience


  • A track record in planning and delivering an exceptional visitor experience whilst growing income across a range of commercial activities

  • Demonstrable experience in event management - public, private, corporate etc.

  • Commercial awareness and financial/budgeting skills

  • Demonstrable experience leading & managing multi-disciplinary teams of staff and volunteers to deliver business objectives

  • Excellent communication skills (written and verbal) and experience producing relevant

  • Experience in Marketing & Communications - particularly managing social media channels

  • Experience managing volunteering

  • Knowledge of Health and Safety Legislation.

  • Proficient IT skills - MS Word, Excel, Outlook

  • Ability to speak Welsh (desirable)

    Our brand-new Visitor Attraction site at Lisvane Llanishen, North Cardiff, is open all year round and this is an exciting opportunity for anyone wishing to join Welsh Water. The site boasts, a state-of-the-art Visitor Attraction building with 200 cover restaurant, balcony with views over both reservoirs, group and cubicle changing rooms, both land and water based activities, education learning space, bird hides & islands, meeting rooms and a Grab & Go. Come and join our team and work in this green / blue oasis less than 5m from Cardiff city centre . Want to see more? Take a look at here: https://lisvane-llanishen.com/


  • Your job is to help develop your site as a flagship site for Welsh Water and a leading visitor attraction in Wales by delivering an exceptional visitor experience through the effective management of commercial activities and the wider estate. This is a key role, within the visitor attraction management team and will help shape and deliver our vision for the site., Dŵr Cymru Welsh Water keep 3 million people healthy each day with safe, reliable water, and take away wastewater to clean, before returning it safely to our beautiful rivers and seas.

    To be able to deliver high quality, essential services which help to protect the health of our customers, colleagues and our environment, we need the right people to deliver on our vision. This is achieved by living our core values and demonstrating the core behaviours that underpin them. The security of our people, assets and information is key to us, so we are looking for people who understand and comply with the company's required security objectives.

    We know that the most successful teams are the most diverse teams. Equality, diversity and inclusion provide the very foundation to our culture at Welsh Water. We want every individual to feel confident, proud and able to bring their whole selves to work.

    To ensure an improved representation in our workforce, applications are particularly welcome from minority groups including Black, Asian and Minority Ethnic people, Females, LGBT+, Non-binary and people with disabilities. Together we continue to build a workplace that not only celebrates the diverse voices of our colleagues but also represents each customer we serve.

    In essence, ours is a company based on trust, openness, respect, commitment and honesty. A company that our colleagues are proud to work for.

    As well as a market competitive salary, 33 days annual leave (pro rata, including public holidays), we offer a range of employee benefits and rewards including:

  • Variable pay schemes ((your salary band will remain the same, but performance depending, you could receive an incremental within-band increase and a yearly incentive)

  • Enhanced employer pension contributions - Up to 11% employer contributions

  • Enhanced family friendly policies

  • Progression opportunities, including the ability to apply for funded training and coaching and mentoring programmes

  • Reduction on gym memberships and high street shopping

  • Cycle to work scheme

  • Free on-site parking at all our sites

  • Discount off all Welsh Water visitor attraction centres and gift shops

  • Car-leasing scheme

  • Health CashBack scheme

  • An employee assistance programme for employees and their immediate family

  • Colleague matched fundraising scheme up to the value of £500 per year for your chosen charity


  • Whilst also working for a not-for profit company that truly cares about earning the trust of customers everyday, and about looking after our beautiful environment

    Please note, we may close this role sooner if required. We may also extend the original closing date depending on interest.

    Due to the nature of the industry, we require satisfactory references, post offer medical clearance, and a criminal records Basic Disclosure check on all new employees joining the business. For some roles there may be additional checks and security clearance required, and this offer is subject all checks being satisfied. You will receive further information on how to complete these checks via email once you have accepted this offer.