Go to job search

CRM Analyst

Allwyn UK

CRM Analyst

Salary Not Specified

Allwyn UK, Overstone, Northamptonshire

  • Full time
  • Permanent
  • Onsite working

Posted 1 week ago, 18 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 32af8f00cc4844d68f0e07236efb7495

Full Job Description

  • Maximise the return from targeted marketing campaigns across CRM channels, through the definition and creation of player audiences.

  • Build and run post campaign reporting to support future campaign planning and development and improve campaign effectiveness.

  • Create new data fields for campaigns selections, ensuring that data developed is fit for campaign purposes.

  • Make actionable recommendations on the basis of appropriate data and analysis that will be used to optimise CRM campaigns and drive the digital strategy.

  • Support the CRM Data team to drive the targeting of our outbound player communications, selecting the most appropriate player groups for targeted campaigns based on current or predicted behaviour.

  • Support the Campaign Governance Manager to ensure the operational integrity of our player targeting activity and adherence with processes, To support the CRM Data team in the definition and creation of Player audiences.

  • Improvement of marketing ROI through the delivery of high quality, accurate and well thought through player audiences.

  • To proactively recommend potential improvements / enhancements to campaign execution based on the performance review of prior targeted campaigns.


    • Analytics
  • Utilise SQL and analytics tools to analyse campaign effectiveness and contribute towards reviews of campaign performance.

  • Understand and interpret results seen in dashboards in order to recommend appropriate targeting for future campaigns.

  • Automate reports where possible and work with technology to evolve and optimise dashboards.


    • CRM Data
  • Create new fields and data aggregations for CRM campaigns, ensuring that the data available meets business requirements and is suitable for business needs.

  • Support the team to identify opportunities to optimise the data held within the CRM platform.


    • Integrity and Governance
  • To ensure that in the selection of Player audiences, participant protection principles are adhered to and audiences are not put at risk through our targeted campaigns.

  • To support the Campaign Governance & Decisioning Managers in validating audience selections. Ensuring that lists are clean, accurate, up to date with marketing permissions etc.


    • Stakeholder Management
  • Build strong network of relationships with stakeholders across departments to enable things to get done quickly and effectively

    1 years' relevant work experience or a higher level education qualification in a relevant field.

  • Demonstrated ability to work independently in a deadline oriented environment.

  • Demonstrated experience in troubleshooting and resolving problems.

  • Experience of SQL or other programming languages.

  • Ability to quickly learn new technologies, applications and processes.

  • Ability to evaluate quantitative data sets and determine "big picture" implications.

  • Ability to handle multiple projects in a deadline driven environment.

  • Excellent attention to detail.

    We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.


    • We've developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK's most inclusive organisations - where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

    Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

    While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.

    Here is our list of benefits:
  • 34 days paid leave (This includes bank holidays)

  • 2 x Life Days

  • 4 x Salary of Life Insurance

  • Pension: We'll contribute 8.5%

  • BUPA

  • £500 wellness allowance

  • Income Protection


    • As part of our onboarding processes, all successful candidates will need to complete both a Pre-Employment Screening process and a Fit & Proper check by the Gambling Commission. These checks include a DBS (an enhanced check, which shows convictions and conditional cautions), credit and social media checks. As part of our application process, you will be asked to identify in advance if you have spent or unspent convictions that we need to be aware of.

    Should you not disclose convictions at the application stage, not pass the Fit & Proper Check process or not complete your Pre-Employment Screening then unfortunately you may not pass our probation process.

    All data will be handled in accordance with our data policies and treated with utmost confidentiality.