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Content Strategist

Vitality Health

Content Strategist

Salary Not Specified

Vitality Health, Adamsdown, Caerdydd - Cardiff

  • Full time
  • Permanent
  • Remote working

Posted 1 week ago, 18 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: ea0ff351480f48f8a482b3a67e1dc703

Full Job Description

  • Content Strategy: Lead and execute strategic planning of content activities, ensuring alignment with client objectives and target audiences. Develop innovative content strategies to drive organic traffic growth and engagement.

  • Proactive Content Development: Proactively identify content opportunities and develop creative strategies to capitalise on them. Collaborate with internal teams and clients to generate compelling content ideas and concepts.

  • Content Maintenance and Analysis: Conduct content audits and analysis to identify areas for improvement and optimisation. Implement best practices and maintain comprehensive content guidelines and standards.

  • Keyword Research and Optimisation: Utilise advanced keyword research techniques to inform content creation and optimisation strategies. Optimise content for search engines and user experience, maximising visibility and engagement.

  • Reporting and Communication: Communicate progress and results effectively to internal teams and clients. Provide comprehensive content performance reports and insights to inform strategic decision-making.

    This role is perfect for someone with a strategic mindset, ready to lead our content efforts and make a tangible impact in a fast-paced environment. The perfect candidate would be ready to work in a fast-paced, fun environment, where collaboration between teams is key to our combined success, and having a passion for achieving tangible results for colleagues and clients is a must. You will be working on multiple projects at once and should be comfortable with a changeable workload and be able to organise and prioritise accordingly., Bachelor's degree in Marketing, Communications, English, or a related field.

  • Minimum of 3 years of experience in content strategy roles, preferably within an agency environment.

  • Strong proficiency in developing and executing content strategies across various channels such as websites and web pages, paid media, blogs and email.

  • Excellent written and verbal communication skills.

  • A solid understanding of SEO best practices and how content can enhance SEO performance.


    • Preferred Skills:
  • Experience managing content end-to-end, from strategy development to implementation and optimisation.

  • Analytical and data-driven mindset, with the ability to derive insights from content performance metrics.

  • Passion for customer success and online excellence, with a keen eye for emerging trends.

  • Being a real team player and being able to collaborate is a must.

  • Experience using a range of content tool such as SEMrush, Surfer SEO and SE Ranking.


    • As well as:
  • Excellent commercial awareness

  • Effective communication skills

  • Be quick to build rapport

  • Have great presentation skills

  • A calm, organised and methodical mindset


  • Fast learner - you love a challenge and don't need to be told the same thing twice

  • Strong work ethic - you genuinely care about our client's project outcomes

  • A commitment to your own personal and professional development

  • Live within commuting distance of Cardiff

    A chance to work at one of the largest full-service digital agencies in Wales. With nearly 70 team members (and growing!) you'll join a team of creative and inspiring individuals, all considered to be experts in their fields

  • A place to voice your opinion and make a difference. If you have ideas about how we can improve the way we operate, then we're all ears! We're always up for hearing new ideas, especially if they'll improve the experiences of our staff and clients

  • A thriving culture to get involved in. Thanks to our dedicated 'Culture Club', we have regular socials to look forward to including virtual events, so it is inclusive of all at Spindogs no matter where they are in the UK, from after-work drinks, and departmental lunches to games board nights!

  • A supportive environment for development and growth. Whether an internal training course or an external qualification, we always encourage professional development and will support your progression

  • A flexible work-life balance. Times have changed and so have we. Whilst we have a fantastic office to work from, we also appreciate the freedom to work from home and flexible working options

  • A private health insurance package with generous rewards. We are partnered with Vitality Health which provides fast access to high-quality healthcare and perks. It even covers a range of treatments that aren't included in the NHS

  • A modern, open-plan office space with a welcoming and relaxed working environment in the heart of Cardiff Bay providing free tea, coffee, refreshments and snacks.