PR Manager

The PR Manager will be joining a fast moving marketing team and have a wide scope to influence the profile of the brand across industry, national and local media as well as leading industry analysts. The business is changing and challenging market perception so it's an exciting time to be part of the team managing the public face of the brand. We are establishing an analyst's relations programme, working with key influencers in our market and building new relationships with local media in the cities and regions we serve to craft a new and compelling narrative for the business around edge computing, AI and IoT.,

• Initiate exciting and innovative PR & Social marketing efforts and campaigns to help promote the brand, that are closely integrated with overall marketing efforts and can help step-change our brand positioning.


• Work with our PR agency to create content for external communications, including company statements, media pitches, blog posts, press releases, bylined articles, and more.


• Grow both quality and quantity of share of voice, amongst earned and owned media. Expand media coverage to meet annual targets.


• Improve media effectiveness reporting in conjunction with our PR agency partner to assess opportunities to improve impact and media engagement.


• Build and maintain network of media contacts focusing on technology markets, data centre specialist markets as well as national and local UK media.


• Support the development of corporate initiatives, including ESG and sustainability initiatives.


• Create and maintain thought leadership content programmes.


• Build and maintain an industry analyst engagement programme to ensure accurate relevant coverage and understanding within key analyst services.


• Oversee media and analyst relations training to prepare spokespeople for interviews and speaking engagements.
  
  Demonstrable experience building strong relationships with target UK media.


• Experience of PR agency management, budgeting and reporting.


• Substantial experience building strong relationships and stakeholder engagement, through excellent communication with individuals of varying levels of seniority, spread across different geographies in the UK and where appropriate to constructively challenge.


• Strong track record delivering and supporting campaigns across earned, owned and paid media.


• Growing and nurturing a network of strong relationships with leading journalists and analysts, particularly in the UK.


• Working with and understanding of relevant technology markets, especially data centres, connectivity and cloud infrastructure.


• Working with and creating engagement around industry analyst firms in the UK and beyond.


• Running typical press office functions and handling media enquiries.


• Working alongside senior stakeholders to proactively monitor reputational risk.


• Formulating an articulate viewpoint on complicated issues, creating a concise and well-written narrative to express this opinion.


• Writing and copy editing, prioritising messages and adapting style for different voices, audiences and objectives


• Staying organised and making progress amidst a high volume of complex projects and stakeholders


Competencies & Knowledge:

• Problem solving, creative thinking and flexibility of approach to challenges and opportunities.


• Resilient, confident and highly organised.


• Strong communication and presentation skills, both written and spoken.


• Excellent understanding of the components of a B2B news piece, article, feature, op-ed or by-lined comment piece.


• Knowledge of the technology analysts landscape and service offerings.


Qualifications:

• Bachelors degree or qualified by experience


• PR or journalist certification or qualifications
  
  Pulsant is the UK's leading edge infrastructure provider. Regional businesses and service providers use Pulsant's edge infrastructure platform (known as PlatformEdge) to build, connect and deploy the applications they need to innovate and grow. The platform is underpinned by Pulsant's network of 12 strategically located edge data centres, interconnected through a low latency network fabric delivering access to cloud, connectivity, and compute services across the UK. Over 330 people - across our data centres and 3 core corporate office locations in Edinburgh, Gateshead and Maidenhead - help over 1500 clients to achieve their digital ambitions., At Pulsant, you can expect variety and a challenging, fun working environment - where culture and well-being are as important as career development and training. The company offers fantastic career progression opportunities and there is a friendly environment with a team that feels like a family. As such almost half of employees have been with Pulsant for 5+ years.


We offer a hybrid working model where you can work two days a week from home. And whilst in the office collaborating with your colleagues, you'll benefit from a fresh, open space to work and collaborate in, modern kitchen facilities and break-out areas to relax during breaks.

In addition to the great training and the opportunity to develop your personal, technical and leadership skills - our company perks include:

• Pension


• Private Healthcare and Health cash


• Cycle to work scheme


• Free breakfast & snacks


• Access to unlimited learning content through Udemy


• Team socials


• Wellbeing day off


• Your birthday off


• Pulsant rewards / cashback scheme


To hear more about working at Pulsant check out


• An initial phone screen focused on your experience, career goals and your questions about Pulsant


• Interview with the hiring manager over Teams


• Face to face (competency style) interview with the hiring manager + 1 other


Pulsant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our people. If you require reasonable accommodation to participate in the job application or interview process, please reach out to us by email: talent.team@pulsant.com

Job Types: Full-time, Part-time, Permanent

Pay: £1.00 per year

Benefits:

• Additional leave


• Company pension


• Cycle to work scheme


• Discounted or free food


• Employee discount


• Free parking


• Health & wellbeing programme


• Life insurance


• On-site parking


• Private dental insurance


• Private medical insurance


• Referral programme


• Sick pay


• Work from home


Schedule:

• Monday to Friday


Supplemental pay types:

• Bonus scheme