CRO Manager

We're Ocado Retail. We're the people powering Ocado.com, the world's largest online grocer, and Zoom by Ocado, our almost-as-fast-growing, same-day grocery service. As the world's biggest and best online-only grocer, we work tirelessly to bring more of what matters to our customers: unbeatable range, fair value, and effortless convenience.

We're an exceptional and mighty bunch of colleagues who are inspired by our three awesome values: Always be curious, Bring your best self, and Challenge what's possible.

We have ambitious plans and vision to never-stop making our customers' lives better, by delivering the supermarket of today, tomorrow.

The Role/Profile
The Conversion Rate Optimisation Managers will involve manage and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for the Ocado website and app.

This role will be focused on scaling testing velocity on Ocado's website and app. You will achieve this by employing a variety of strategies and tactics:

• Data Analysis: Delve into analytics data to identify user behaviour patterns and areas of the website where users drop off or fail to complete desired actions. Use tools like Google Analytics, heatmaps, and A/B test results to gather insights.


• User Research: Understanding the target audience is crucial. Conduct user surveys, and customer feedback analysis to gain insights into user preferences, pain points, and motivations.


• A/B Testing: Run controlled experiments to determine the best performing experiences to continuously improve the website and app for Ocado customers.


• Website Optimisation: Based on data and test results, make recommendations and implement changes to the website's design, content, layout, and functionality to improve user experience and increase conversions.


• Content Optimisation: Focus on improving the clarity and persuasiveness of website content, ensuring that it resonates with the target audience and encourages action.


• Mobile Optimisation: With the growing use of mobile devices, ensure that the website is responsive and performs well on various screen sizes.


• Conversion Funnel Analysis: Analyse the various stages of the conversion funnel to identify bottlenecks and areas that can be streamlined to increase the conversion rate.


• Multivariate Testing: In addition to A/B testing, conduct multivariate tests to assess how multiple elements interact and impact conversions.


• Continuous Monitoring: Continuously monitor website performance, adapt to changes in user behaviour, and make iterative improvements.


• Reporting and Communication: Regularly report on the results of their efforts, providing insights and recommendations to stakeholders, such as marketing teams and web developers.


• Develop a personsalised experience: Using data and technology to ensure a relevant and personalised experience to Ocado's new and existing customers., Scale testing on new Ocado website

+ Follow and adapt Ocado framework for A/B, MVT, and personalisation tests inline with best practice processes

• Liaising with key business partner Ocado technology and supporting adoption of testing tool


• Manage & prioritise central testing roadmap & chair monthly roadmap meetings


• Inputting into product focused new e-commerce platform roadmap capabilities


• Mentoring and managing the team to increase the level of knowledge, consistency and best practices
  
  3+ years of strong CRO experience.


• Agency OR client-side experience.


• Experience running end-to-end programs.


• An analytical mindset, able to identify actionable insights from complicated data.


• Experience with web analytics and CRO tools (Google analytics and Optimizely/ Dynamic Yield a bonus).


• Proven experience with A/B testing and optimising online conversions.
  
  We want our colleagues to feel supported and secure here at Ocado Retail, which is why we have a great range of useful benefits for them to scoop up - and they're now available to easily learn about using our new platform 'Pick 'n' Mix'. Our flexible benefits range from tasty lifestyle discounts to trusty private medical insurance.


These benefits can also be customised so you can pick and choose to best suit your lifestyle.

Core Rewards

• Annual bonus scheme - maximum opportunity dependent on the role


• 26 Days Annual Leave plus bank holidays


• Up to 7% matched pension contributions (e.g. 7% from you, 7% from us)


• 50% income protection


• 4x salary life insurance


• 15% Ocado.com discount


• 20% Marks and Spencer discount


• Company-paid private medical insurance for colleagues with the opportunity to add partners/children at corporate rates and Digital GP service


• Hybrid Working (2-3 days a week connecting, collaborating, and learning together with our colleagues)


Health & Wellbeing

• Private Medical Insurance


• Critical Illness


• DigiCare+


• Healthcare Cashplan


• Health Assessment


• Dental Insurance


• Eyecare Vouchers


• Digital GP


• Mental Health


Flexible Benefits

• Tax-efficient electric vehicle leasing scheme


• Access to a retail discount platform, providing discounts and cashback


On-site at Apollo

• Free onsite parking and free shuttle service from Hatfield station


• Regular socials, including Town Halls and Mixers & our ORL Summer Party


• 'The Fig' (serving breakfast, snacks, and lunch), coffee cart, as well as small kitchens (with unlimited refreshments and fresh fruit available every day) and vending machines on each floor.


• As part of our inclusive nature, help make change within the business and join any of our Networks


Travel to Apollo

We have free onsite parking at Apollo Court, as well as a free shuttle bus service that runs frequently from Hatfield Station - just remember to tell the driver 'Apollo Court' as the shuttle also drops at Ocado Groups Head Office!

Driving: Apollo Court, 2 Bishop Square, Hatfield Business Park, Hatfield, Hertfordshire, AL10 9NE

Train: Hatfield station is accessible from mainline routes from London Kings Cross, London St Pancras, or Moorgate.